The process of designing a website from scratch has two elements: The user interface and the layout and design. Does your team have the ability to deliver on both?
The process of designing a website from scratch has two elements: On the one hand a website designer needs to create an interface that helps site visitors navigate their way through the platform – with the intention of making the sales process as seamless and easy as possible. These types of experts and called ‘user experience’ or UX designers.
On the other hand, website designers take ownership of the visual appeal of the website, creating an attractive look and feel that is conducive with a company’s brand identity and message. They are known as ‘user interface – or UI - designers’.
Left brain / right brain
It’s sometimes useful to think of the UX designer as the left brain or logical part of website design and the UI designer as the more creative thinking, right brained specialist.
UX and UI designers often work closely with marketing teams and require direct knowledge of clients and customers. The more they understand the psychology of the target market, the more they will be able to provide them with a website that appeals.
Improving a website’s appeal and performance
If your objective is to increase sales or reduce bounce-rates then the UX and UI design team is often a good place to go for advice. They will have first-hand experience of how certain nuances in terms of usability or visual appeal can affect how a person interacts with a website.
It means they could well have a direct impact on your bottom line.